Famous rich and in the slums online dating
I can think of several heuristics for generating ideas for startups, but most reduce to this: look at something people are trying to do, and figure out how to do it in a way that doesn't suck.For example, dating sites currently suck far worse than search did before Google. They seem to have approached the problem by thinking about how to do database matches instead of how dating works in the real world.There is no magically difficult step that requires brilliance to solve.
Another sign of how little the initial idea is worth is the number of startups that change their plan en route.
You don't need or perhaps even want this quality in big companies, but you need it in a startup. We could bear any amount of nerdiness if someone was truly smart.
What we couldn't stand were people with a lot of attitude.
Microsoft's original plan was to make money selling programming languages, of all things.
Their current business model didn't occur to them until IBM dropped it in their lap five years later.
The way a startup makes money is to offer people better technology than they have now.