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Soulmates is a dating service that folks can sign up for worldwide, and one of its selling points is privacy and moderation policies that ‘mean you and your data are safe’. The Guardian has apologized to anyone affected – apparently the site has received 27 messages from users who have had their email addresses exposed, but there may be considerably more folks hit (or who will be hit) by the issue – and said that it was reviewing its use of third-party suppliers.
The sad truth is that data breaches are far from a surprise these days, with one coming after another without much batting of eyelids involved anymore.
As the online dating platforms have grown, so has their vast collection of profile data.
By using your data, they are able to provide better matches, leading to more interesting dates, and higher compatibility.
The site differentiates itself from the competition by billing themselves as a relationship, rather than dating, website.The key evaluation metric is , the increase in the chance of a user having a successful interaction when acting on recommendations.