In May 1997, Geo Cities introduced advertisements on its pages.Despite negative reaction from users, Geo Cities continued to grow.The neighborhoods included "Colosseum," "Hollywood," "Rodeo Drive," "Sunset Strip," "Wall Street," and "West Hollywood".
Many users felt the watermark interfered with the design of their Web site and threatened to move their Web pages elsewhere.
The "cities" were named after real cities or regions according to their content—for example, computer-related sites were placed in "Silicon Valley" and those dealing with entertainment were assigned to "Hollywood"—hence the name of the site. , this practice was abandoned in favor of using the Yahoo! In April 2009, approximately ten years after Yahoo!
bought Geo Cities, As of February 10, 2016, Geo Cities Japan is still online, with no signs of upcoming closure.
During the sign-up process, new members chose to which neighborhood they wanted to belong.
This neighborhood became part of the member's Web address along with a sequentially assigned "street address" number to make the URL unique (for example, " Drive/number").By June 1997, Geo Cities was the fifth most popular site on the Web, and by October of that year the company had signed up its millionth Homesteader.